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01.01.2024 | Research

Evaluation of the impact of orthodontists’ smile with malocclusions on social media and professional credibility

verfasst von: Mohamad Jamal Bark, Gil Guilherme Gasparello, Giovani Ceron Hartmann, Sergio Luiz Mota-Júnior, Fabio Acciaris, Matheus Melo Pithon, Orlando Motohiro Tanaka

Erschienen in: Clinical Oral Investigations | Ausgabe 1/2024

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Abstract

Objectives

This study assessed laypeople’s perceptions of orthodontist credibility based on malocclusions and whether these views affect their choice to seek treatment. Eye-tracking technology and questionnaires were utilized.

Materials and methods

Ninety-five lay raters, through eye tracking and a questionnaire, assessed 12 images of orthodontists with malocclusions. Malocclusions were categorized by the Index Of Treatment Need (IOTN) as grade 1 (near ideal), 3 (anterior crowding), and 5 (with diastemas). Fixation points were recorded, and credibility was gauged via questionnaires. A Mentimeter word cloud was generated.

Results

IOTN 1 orthodontists were viewed as more credible than IOTN 3 (p < 0.001) and 5 (p < 0.001). Raters were more willing to receive treatment from IOTN 1 orthodontists. The focus for IOTN 1 was between eyes and mouth, while IOTN 3 and 5 were on the mouth. “Crooked teeth” and “spacing” were predominant in word clouds for IOTN 3 and 5.

Conclusion

Orthodontists with an IOTN grade 1 rating were perceived as more competent, reliable, and professional, thus making it more likely for laypeople to choose them as their preferred providers.

Clinical relevance

The smiles of professionals play a significant role in laypeople’s decision to choose them as their orthodontist, and strategic utilization of social media can effectively deliver health information to a larger audience in a faster and more direct manner.

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Titel: Evaluation of the impact of orthodontists’ smile with malocclusions on social media and professional credibility
verfasst von: Mohamad Jamal Bark
Gil Guilherme Gasparello
Giovani Ceron Hartmann
Sergio Luiz Mota-Júnior
Fabio Acciaris
Matheus Melo Pithon
Orlando Motohiro Tanaka
Publikationsdatum: 01.01.2024
Verlag: Springer Berlin Heidelberg
Erschienen in: Clinical Oral Investigations / Ausgabe 1/2024
Print ISSN: 1432-6981
Elektronische ISSN: 1436-3771
DOI: https://doi.org/10.1007/s00784-023-05416-1

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Evaluation of the impact of orthodontists’ smile with malocclusions on social media and professional credibility